{ Joe Fresh Virgin }

Joe Fresh: a huge chain store filled with fashionable pieces for men and women at inexpensive prices. A chain that has been around for 5 years. One that appears at Fashion week in Toronto on the regular -- that I have watched. Yet, I had never stepped inside the store.

Until Now.

After being a Joe Fresh Virgin for five years and hearing about how fantastic it was (not that I didn't believe it before -- the runway shows were always great), I finally shopped in one.

Being that I have all of the summer staples I need, I wanted to find some inexpensive pieces that would update me for the summer (though I always look for pieces that will extend into fall too). 

I fell in love. What a great store! 

Cheap, yet fashionable and basic -- I was able to find all I was looking for (minus the accessories) in one place. Loved it!